Our Core Offerings
DIGITAL CREATIVE & PRODUCTION
Compliment your current marketing efforts with a compelling, 360 digital campaign that breaks through the cultural noise, distinguishes your brand from your competitors and generates loyal new customers. We work with the most innovative brand strategists and digital content producers to tell your brand story in a memorable and captivating way that resonates with all of your different target audiences - without cannibalizing your brand with transactional marketing tactics that have been proven to be no longer effective with Millennials and Generation Z.
UX OPTIMIZATION
No matter what kind of business you have, your social community, website and mobile app are the first places consumers search for if your brand messaging successfully convinced them to engage with you. But if those entry points aren’t optimized to efficiently capture their interest, that's a missed opportunity and a waste of your marketing dollars. Using best in class qualitative and quantitative tools, we can identify the areas of your UX that are inhibiting customer conversion to create alternate versions of the user journey to test against. To be the champ, you gotta beat the champ.
STRATEGIC MEDIA PLANNING
The creative campaign in world will have no impact if it's targeted to the wrong consumers at the wrong time. That's why we view strategic media planning as an equally critical component of the creative & production process where we define the various personas and audience cohorts of your target to determine how, when and where to most efficiently engage them. And because 100% of the media we deliver is 1:1 targeted to individuals on their devices based on recent behaviors, your media dollars won't be wasted on reaching any people outside of your target.
BRAND CONSIDERATION LIFT
For brand clients that are conducting consumer focus groups to gauge consumer sentiment ahead of an upcoming new product launch or activation campaign, we offer a lower cost online alternative that provides a higher number of responses and more in-depth feedback. By incorporating digitally targeted questionnaires and surveys into our media strategy that compares the responses between consumers who were exposed to your brand messaging to those that weren't, we can include the powerful insights brand lift studies provide with any video campaign we run for you at no extra charge.
Performance ATTRIBUTION
We are obsessed with attribution because everyone loves a campaign that continually delivers a higher ROI each week. And rather than relying on some kind of nebulous statistical modeling, we use actual deterministic data to determine how to optimize your campaign for maximum budgetary impact. Unlike linear TV, digital campaigns can be tagged and tracked for up to 30 days after exposure across all a user's connected devices. Want to know how long it takes for a consumer to convert on mobile after they saw a :30 spot on connected TV? We can tell you that.
IN-STORE VISITATION LIFT
For CPG and brick & mortar clients, in-store retail sales are still king. But the attribution challenge still facing retail brands makes it difficult to quantify which online marketing tactics resulted in offline sales. Until now. GPS location tracking data on the most popular mobile apps allows us to compare in-store visitation rates between consumers who were exposed to your brand messaging to those who weren't. Find out if you really have a distribution issue with stocking or a price point barrier. We can include in-store lift studies with any video campaign we run for you at no extra charge.